Australia: Woolworths / Safeway National Drought Action Day

The drought is hitting Australians hard. None feel it more than the families on the land…. But you can help. Tuesday January 23 is Woolworths National Drought Action Day.

By shopping at a Woolworths or Safeway supermarket on Tuesday January 23 you will provide a helping hand to those on the land, because all profits will be donated to farming families in need.

We estimate over $3 million will be raised for farming communities in need through shopping profits and donations.

Specifically, the money will be going to the Country Women's Association (CWA) (URL: http://www.cwaa.org.au/) for distribution to farming families in need across Australia and research into sustainable farming practices.

A large proportion of the money will be used to provide immediate support for families' household needs, including paying utility bills, buying groceries and buying fuel.

The impact of the drought is extensive with recent rainfall totals generally below average across the country.

We are aware that the money we are contributing is a small gesture but raising levels of awareness is also crucial. Shop at a Woolworths or Safeway supermarket on Tuesday January 23 and show your support for Australian farmers.