Having the right attitude is as important as having the right offer, the right advertisement and the right target. You must know that your product or service is your identity.
Overly impressive advertisements, expensive commercials and graphics are not what are on your mind. The bottom line is customer interest. With this mindset you know your best prospects are current customers past customers or prospects like them.
Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line to online sales, there's never been a better time to use this valuable marketing tool. Correctly applied classified ads can yield the most exposure to your product then any available online. However, when used improperly a classified ad can be a tremendous waste of money.
To be a success with classified ads and any off-line advertisements it’s absolutely critical to keep the five key components of direct marketing in mind at all times. The four components are the marketing message, the marketing target, the marketing vehicle and the marketing frequency. Simply put, you must always seek to deliver the right message to the right person in the right place at the right time for best results.
An important aspect of the classified advertising mindset is the numbers game. You must realize that a large percentage of the marketing does not produce results. If the response rate is 1% this means that 99% of your advertisement is a failure. However a 1% response rate in classified advertising is actually quite good. It takes a certain mindset to except this.
Knowing that success with classified advertising will come from measurement and testing will be extremely beneficial. You will realize that each adjustment you make to your headline body copy, advertising medium or frequency will have an effect on your performance. This will help you determine if something is ineffective or provide you with the insight to fix it and make it more productive.
The most productive and successful marketers all have the mindset of converting prospects to paying clients. They know the importance of quickly responding to leads, delivering sold goods and services and collecting customer data to sell additional products on the backend.
Matt Sherborne is the Author of Get Rich Trading E-Currency and Explode Your Ad. You can visit his advertising blog here: Best Advertising Advice For information on the best Myspace tools visit: http://www.myspacereviews.com
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