Real estate Classifieds is one of the quickest and easiest ways for consumers to instantly expose their real estate. 47% of consumers searching for real estate found the home they bought from the Internet as compared to only 2% from print newspaper advertisement. If you are still using the news paper classifieds as confident marketing strategy you may want to rethink your strategy. Reports indicate that Internet Real Estate Ad Spending is predicted to raise from currently $2 billion to $3 billion by the year 2010. This may not come to you as a big surprise but will you have money invested in online ads for you business and clients?" Classifieds are booming because it's the perfect application for the Internet," said Jim Nail, senior analyst at Forrester Research. "If people are searching for something specific with hundreds of thousands of listings, it's hard to find what you want in a newspaper. The search functions on the Internet improve the chore."
Online classifieds is not a new idea but just a good idea (news paper classifieds) made better. Web search tools available at most classifieds sites prove to be invaluable in locating that perfect property. These tools range from Google Maps, property flyer creation, local area information (news, weather, and movie times), flash slide shows, seller contact forms, feature virtual tour, zip code radius searches and so on. You just can't do that with the black and white ads.
In short real estate classifieds are great marketing and/or search tool when used online for consumers and advertisers.
It's easier for buyers to find exactly what they're searching for:
• It's been proven easier to search & browse online;
• It's more effective to qualify interest when listings contain more descriptive information (e.g., more text, photos, virtual tours, etc.); and
• It's quicker to make contact to a broad pool of sellers via email.
For sellers, online classifieds are more convenient, cost effective and direct means of advertising:
• Ads can be purchased more cheaply and in many cases are free;
• It's easy to screen and accept or deny inbound inquiries via email;
• Online classifieds attract better prospects when they contain more descriptive information; and
• Advertisers can edit or delete a classified listing at any time without having Get started today and begin effectively marketing your real estate where it counts.
Jesse Normand specializes in real estate marketing and advertising. http://www.classifiedsrealtor.com/!
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