Let me state from the outset that what follows most likely won’t make you rich, but there are ways to generate a sizable extra income by utilizing easily accessible tools that are readily available to everyone who has access to the internet. If you are reading this, then you obviously have access to the internet and most likely have your own website, whether non-commercial or otherwise. (What follows applies to commercial sites as well though the strategies of implementation will vary somewhat—but that is the subject of another article.)
Strategy #1) Google is presently, by and large, the most popular search engine on the planet, but there is much more depth to Google than this. Google offers several easy-to-use marketing packages that can earn you, as the owner of web space, a nice auxiliary income. First and foremost is the Google AdSense suite. Google AdSense allows the individual who owns web space to post content-related advertisements from paying sponsors on his or her site. When the traffic generated from your site views the advertisements displayed on your site, you make money. It’s really that simple!
Strategy #2) As well, Google has another marketing suite called AdWords. With the AdWords suite you can design the same type of ad that appears on your site via AdSense and this will increase traffic to your site which will in turn result in a net increase in your visitors clicking on sponsored ad links which further increases your revenue.
Of course you must pay for AdWords, having to set a monthly budget of what you are willing to spend (minimum effective budget is around $30.00 per month). So I recommend becoming proficient with AdSense prior to implementing this second strategy or you may risk cancelling your AdSense profits out with what you are spending for your AdWords campaign.
Strategy #3) Affiliate marketing is another strategy that I recommend for generating good income utilizing unused space on your non-commercial site. Affiliate marketing essentially consists of you endorsing, recommending, and providing a link on your site to someone else’s product. If, because of finding that product on your site, due to the link, an individual were to purchase the product you would receive a commission from the sale. Most affiliate commission payouts are pretty generous. Try to find a product that relates to your website content so that your visitors are more likely to purchase it.
Strategy #4) Sell advertisement space on your website. Contact other businesses that are in some way related to your site content and offer them affordable advertising on your site. This strategy takes some initial effort but the rewards are well worth it.
Related to selling advertising space to other businesses, you might also consider, if your viewer base is large enough, offering your visitors classified ad placement on your site. Again, the advertisements need to be related in some way to your site content. You will do best here by charging a nominal fee for the classified placements.
The above are just a few strategies for earning extra income by means of a non-commercial website. There are more to be sure. But those listed above will get you started. If I may make a suggestion, especially if you are new to internet marketing but wish to implement any one or more of the strategies discussed above, I would recommend first utilizing strategy #1 (Google AdSense). If I had to augment that with one other strategy, it would be strategy #3) affiliate marketing. These two are by far the easiest methods for generating income with a non-commercial site.
Begin by utilizing AdSense and then add one strategy at a time. Start slowly and have patience. You are going to learn a lot in a very short time. Oh yeah—and have fun!
Copyright 2007 by M. Shane Huey. All rights reserved.
M. Shane Huey is a freelance writer, writing on diverse topics from travel to e-commerce. He is also the founder of http://www.MShaneHuey.com, a business that specializes in e-commerce development, education, e-ghost writing, and the provision of web content. He also serves as Director of Curriculum Development and Instructor with Global Survival Technologies http://www.globalsurvivaltech.com .
He makes his home in Birmingham, Alabama where he lives with his wife Kelli.
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